Website Performance

Website performance measures how quickly a website loads, and becomes interactive, to a user accessing a site in a web browser. A fast website is the result of deliberate measurement, design and code optimisation, coupled with a hosting solution that delivers your site in the most efficient way possible. More often than not, website performance is an afterthought, and only when an issue is identified. True website performance comes from deliberate design, conscious development practices, and a website host optimised to deliver your website as efficiently as possible.

A fast website is essential to attract and retain customers, and helps to maintain a higher ranking in Google. Great website performance is a key part of any successful website because, more often than not, its the first impression your customer has of your brand. First impressions can influence how users feel about you, your business, and the products or services that you sell. In a recent Google study, the search engine found that a 0.5 second increase in the time it takes to load a page can cause a 20% drop in traffic and revenue.